For all those who've seen the latest series of TVC's of the leading mobile and fixed telephony company and one of India's most popular brands by the blog's title, please tell me honestly - do you really stand in attention every time you hear our national anthem as you casually flip channels munching on something? Isn't that what you're exactly supposed to do when you hear the national anthem - stand in rapt attention, paying your respects to your motherland?

I felt outraged the first time I saw this darned series - for Godssake - I can't pay respect while finishing my meals and licking my fingers?!Am I missing something or has someone not realized that this is, indeed, our anthem and not one of AR Rahman and Bharatbala's (& Kanika, btw) creative experiments? Moreover, the makers had the nerve to give credit to the gifted Mr. Rahman for the music of the anthem. Are we not taking the 60-year celebrations and the whole, India-in-a-new-youthful-avatar bit, a little too far? Your comments please!